
Spotlight is a television show that brings Shakespeare to pop culture. The goal of the project is to dust off how Shakespeare is traditionally presented, and make it accessible to today’s youth. Over the course of 5 months Ande La Monica developed the show from the ground up: created the content, directed and filmed the pilot episode, packaged the show, and marketed the hell out of it. The final product is a mix of live action and motion graphics to make the smartest “edu-tainment” for your TV.


The montage shows a Cliffs Notes version of the entire project.
“I remember the first time I understood Shakespeare” said Ande “…I felt like all of a sudden, I knew a foreign language... When it clicks, it clicks. The goal was to help that happen and make the plays more accessible. Some of the ways we did that was to create subtitles to the “Shakesperian-ly challenged”, there is a narrator that walks you thru what’s going one and relates the common themes, and great graphical elements with fun facts and behind the scenes.”
We really like the main spot for the show, it uses universal themes and typographic play to make Spotlight more friendly an approachable to the audience.


As well as the show, they also developed the identity and strategic positioning, various logos and Ids, style guides, pitch books, poster campaigns, marketing collateral, educational supplements, unique dvd packaging, and teaching materials.


Various show logos.
"The Macbeth logo was interesting. I knew I nailed it, I also knew I was channeling something dark and would have to shower for a month straight..."

Show posters... and yes, we actually baked the design.
 

The R+J poster is one of the in house favorites.


 

Spreads from the pitch book and style guides.

Educational supplements.

DVD packaging.

Note cards.
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