The Royal Treatment



The new logo for Royal Properties designed by Ande La Monica.


Ande La Monica worked with Royal Properties to develop their new identity, stationery system, and website. Royal Properties is a real estate investment and development company servicing commercial and residential interests. We worked very persistently to develop an identity that is true the company’s beliefs and stands out in their marketplace.

The logo itself references two things, a lion and a keystone. The lion is tied
directly to "royal" and resonates strongly with the company’s beliefs of being ahead of the pack and loyal to their clients. The keystone is the main element to keep the structure together and adds to the idea of being strong and lasting. Both of these design elements reinforce the core attributes of the identity.






Details of the Royal Properties stationery system.


A "few" select pages of logo exploration.



The team also developed the accompanying website.