identities | branding, logos, trademarks, + style guides



		Yeah, We Got It in the Bag.
	PROJECTS Naula (NEW) Cut 1 Floral Designs (NEW) Devotion Yoga (NEW) All Saints Day Schools (FEATURED) Empower Your Body FEED granola co. (FEATURED) Spotlight The Secret Chef Mtv Networks Gagosian Gallery Brad Ascalon Studio Royal Properties Hoboken Chiropractic + Wellness Delafuente Edwards w networking HarperCollins	The founders of FEED granola co. want to help people eat better and live healthier lifestyles. (really!) Established a little while back (2004) in New York City's West Village, by two guys named Jason. FEED was created based on the simple idea that our bodies' performance is determined by the food we eat. "Typically organic food is almost as appetizing as eating a furniture catalogue…” warns Ande “…so it was a pleasure to work on an organic food product that actually tastes fantastic AND is good for you" Ande La Monica has been working with the Granola Guys since the start and has taken on the position of Creative Director. He has developed the logo, packaging, ancillary marks, website, style guides, advertisements, various marketing materials, photo treatments, in store displays, trade show booths, t shirts and apparel, and the company cars (affectionately called the FEED Machines… hybrids of course.) Over the past few years he has helped take FEED granola co. from a 7 floor walk up to a national brand. Recently, CNBC did a nice li'l segement on us. Hosted by Donny Deutsch, The Entrepreneurs profiles the talent behind this growing company. CNBC interviews Jason Osborn and Jason Wright (founders), Ande La Monica (creative director), and Brentt Church (operations) about how they turned Feed Granola into a hot brand and a household name in less than two years Approved by nutritionists, FEED Whole Grain Granola is made with organic multi-grains, a combination of energizing complex carbohydrates, muscle-building proteins, cholesterol reducing soluble fiber, and essential omega-3s. FEED offers rich and flavorful options that supply balanced energy throughout the day, while sustaining a healthy body. The updated logo with added texture and feeling. The logo is based on letterpress and turn of the century American wood block type. There is a great raw and natural feel to it. It is really smart and honest packaging for organic foods. It’s only a matter of time before it starts influencing the market. Various supporting logos. The home page of the website. The products page. One of many advertisements produced over the last two years The Original FEED Machine which spent the summer of 2007 touring America. The second FEED Machine in Central Park accompanied by one of New York's Finest. In honor of the new packaging hitting the shelves summer 2008, here is a look at the history of the “feed bag” and it’s growth over the years.
	phone (973) 886 1103 \| e-mail work@ande.nu All Contents © Copyright 1998-2009 Ande La Monica. \| All rights reserved. \| Please don't borrow or steal.