The new logo.

Empower Your Body is a customized conditioning system of wellness, physical development, and individual empowerment. Alycia Klugel, the Empower Your Body CEO, asked us to update and reposition their brand.

Designed by Ande La Monica, the identity is a call to action. Like a sculptor and a block of marble, the mark of the logotype is a solid form emerging from a rigid square. The typography treatments and the bright colors of the palette are active and engaging which match the brand’s personality. Ande also designed the website, newsletter, style guides, marketing materials, and photography treatments.


The new icon mark.

The photography adds to the overall beauty of the identity. It's natural, honest, and real. The photo's composition has more of an editorial feel as oppose to the slick oiled bodies of most advertising.






The style guide needed to be a strong visual reference. There are a lot of people involved in this brand and they have to speak in a common "visual" voice.