Ande La Monica and team just finished designing an identity system for Devotion Yoga, an urban sanctuary and relaxation studio with branches in Hoboken and Long Beach Island. Working with Liza Bertini, the founder and master yogi, Ande developed a photo driven identity system to highlight Devotions unique attributes. “At its core,” Ande says, “Devotion is remarkable because of its skillful and accomplished instructors, so the identity needed to be based around them.”

The arresting images are all about form, balance, strength, and grace. At the same time, the photos capture the fun, informal, and candidness of the studio.






Devotion Yoga is a community dedicated to creating a safe, peaceful, and non-competitive environment that offers individuals the opportunity to learn the practice of yoga through classes, workshops and related events. They are committed to providing high quality, inspiring, unique, and balanced programming.







Our team ran the shoot and Ande was cruise director from behind the camera. Additional photography was provided by Louie La Monica who has a great eye for unique details and unusual camera angles. The following are out-takes from the photo shoot.




Photos from a fun day creating beautiful images and spending time with nice people.