Ande La Monica designed the new identity, monograph, press kit, and marketing materials for Brad Ascalon Studio in New York. The current site is designed by the tenaciously talented Carrie Solomon. The overall print identity helps to integrate the idea of organic nature, simplicity, clarity of form, and a little bit of wit- which are common themes founds in all of the artist's work.

Brad's work is beautiful in every facet of the design. Two things that came up in the creative process are "utility" and "simplicity", so we wanted to stay true to those concepts.



Close up of the business card, front and back.


The stationery system, front and back.



He likes working with things in their purist form. The continual use of the tree silhouette references the organic and natural flow of his work. Very rarely, will you see something extraneous or without purpose in anything he designs.


Cover of the Brad Ascalon Studio monograph designed by Ande La Monica.






Spreads from the book showcase the many categories he works in.

In his most recent honor, Brad was selected as one of eight designers to be showcased at the 2007 ICFF Studio Bernhardt Design Exhibition, a juried event with hundreds of applicants worldwide.


Promotional material was designed for International Contemporary Furniture Fair (ICFF)