Season 2 of the award winning film series. The rising stars of the SVA MFA design program showcase their new work.

The award winning short films are back for a 2nd season with a Fresh Crop of emerging designers and new work. Ande La Monica directed, edited, and produced this short film series of talented artists. This is the third time we have worked with Executive Producers Steven Heller and Lita Talarico who have great vision and trust in us. As always, a nice tip of the hat goes to Matt Tait and Joshua Hester for technical and production development.

"The whole concept of this series is about emerging artists and designers taking some pretty amazing products to market." says Ande. "The title sequence has this great organic and textured feel to it. There is subtle reference to the artist's sketch book and production ornaments... all to flesh out how ideas go from inception to fruition."

Watch the Opening Sequence

Watch the Closing Credits


Darren Melchiorre's Cover Culture is a smart museum exhibit about the history of album cover art.

Elana Dweck develops Mequet, a line of beautiful and functional pill containers.






As with any production, there were a number of talented people who brought the project to life.

Client: School of Visual Arts MFA Design Program
Steven Heller and Lita Talarico
Production: Matt Tait, Randy Hunt, and Joshua Hester